Dariusz Paczuski. Growth is a human sport.

Five-time global CMO. Three-time GM. Nearly three decades amplifying brands and accelerating business growth – from Netscape and GE to AI agents and PE-backed unicorns. Creator of the CLG Method. Built for the rooms where growth actually gets decided.

Why I built CLG Partners.

I've been blessed, working for underdogs my entire career, seeing them outmaneuver category leaders simply because our people were pulling in the same direction. From consistently delivering double-digit growth across customers and categories – regardless of conditions, competition, or challenges – I built the CLG Method: a human-first operating system for growth built around three interlocking frameworks and an executive cadence.

The companies that win don't just acquire customers. They build brands, businesses, and everything around them and align their people to deliver for them at every step of the journey. Most companies skip that part. That's where CLG Partners comes in.

Most growth problems aren't actually strategy problems. They're human problems. The hardest part of growth isn't identifying the right direction. It's getting executives and employees to see it, believe it, and move together. Somewhere between insight and implementation, growth stalls. The CLG Method closes that gap.

From browsers to AI agents.

  • GE Financial Management Program · AIESEC United States. Built a $500M, 5-year cross-functional operating model as P&L analyst for NBC News / MSNBC Cable. Elected National Committee President of AIESEC – the first non-American to hold the role – managing a board, 3,000+ student leaders, and revenue programs straight out of college.

  • GM of Netscape’s $64M search business via partnerships with Google, Yahoo, and eBay. At AOL, retooled brand and product strategy for the $0.5B search business – grew unique users 57% YoY.

  • GM of Tellme Consumer Voice Services with product and engineering teams. Set Bing Mobile Search strategy across Bing, Xbox, and Windows Phone. Won OEM preloads with Sprint and Ford. SpeechTech Industry Award. Microsoft Member Bench Program for high-potential leaders and Partner candidates.

  • Global VP Marketing & Corporate Officer (post-IPO). Rebranded Telenav end to end and created Scout as a new consumer navigation brand – grew Scout 0 to 3.9M MAUs in 24 months. Launched the world’s first Pay-Per-Drive ad platform. Sponsored and led the Thinknear acquisition.

  • Led Yahoo’s ‘inside-out’ rebrand – modernized the iconic logo across 49 markets and 346 products, flipping 2,200+ logos worldwide within 24 hours. Reversed six years of decline across the $7.5B DSP+SSP business reaching ~900M people. Optimized a $178M budget across six GMs, exceeding OKRs six consecutive quarters. Yahoo Mail became the App Store’s highest-rated email app (4.7). Digiday Brand of the Year.

  • At Malwarebytes: nearly 3x’d the 409A valuation in under two years on $200M+ subscription revenue. Delivered 56% YoY cloud-customer growth and 42% YoY New ARR through B2B + PLG trials. Restructured the marketing org (60 → 45 → 90) while retaining top talent, executed 100% remotely. At Confiant: +122% MQLs QoQ while cutting costs 70%.

  • Bain Capital + Great Hill Partners. Repositioned from a Postgres database company ($80B TAM) to the #1 Postgres Data & AI Platform ($250B TAM) in five months. Increased MQLs 57% while cutting costs 27%. Category creation inside a PE-backed unicorn.

  • Vista Equity + TDR Capital + Wincove. Repositioned from Employer of Record to the leading Global Employment AI Compliance Platform. Launched Gia, an agent-first AI HR agent – early PLG + AI-native GTM. Improved MQL→SQL conversion 4x through better lead quality, scoring, and lifecycle nurture. Hit record quarterly targets every quarter.

  • NYSE: FC. Exceeded all quarterly targets. Repositioned the brand and defined the category (‘Leadership & Organizational Performance’) for the AI era – the CEO called the prior gap a 30-year-old problem. More than doubled closed-won new-logo deals (+116% YoY) and grew qualified opportunities 23%, generating $1.4M in net-new subscription revenue (~3x with services). Built the marketing measurement engine from zero. Launched ‘Project Accelerate,’ an AI-augmented experimentation pod. Grew C-suite registrations 70% YoY at the Impact Conference.

  • The CLG Method – a human-first operating system for growth, now trademarked and available to CEOs, PE firms, and marketing leaders as a 90-day sprint. Active advisor with Innovation Norway and the Nordic House TINC program, building a Silicon Valley-Nordic growth bridge. Guest-lectured to MBAs at LMU. Originating and producing The Crossing: a Silicon Valley AI Growth Summit (Oslo, March 2027).

Growth is a sport. It rewards the teams that train like one.

Born in Poland, time in England, raised in Norway. I swam for the Norwegian National Swim Team and became Norwegian Champion before a swim scholarship brought me to California. I missed the '88 Summer Olympics by 2/100ths at Nationals – silver in the 400 individual medley. That gap taught me more than any medal could have.

I'm still competing. 1st in age group at the 2026 Santa Cruz Sprint Triathlon (10th overall), 2026 Morgan Hill Tough Sprint (22nd overall), 2025 Napa Valley Alpha Sprint (8th overall), and 2nd overall at the 2024 Escape from Alcatraz Swim. Swimmer, cyclist, runner, triathlete, skier, certified scuba diver.

Those lessons run through the CLG Method. Peak performance isn't a tagline. It's the standard for how we show up for customers – and how we build the organizations that serve them.

AI can't people. Only people can.

The companies that win in an AI world won't be the ones with the most automation. They'll be the ones where humans and AI are working together – with humans leading. That's Augmented Intelligence. It's the lens through which every part of the CLG Method is built.

My mission is to elevate the hearts, health, minds, and vibes of the tribes I work with. That's true whether I'm coaching a CMO through a board meeting, walking a PE operating partner through a portfolio diagnostic, or running a 90-day sprint with a growth-stage CEO. Same mission, different rooms.

About the founder.

  • Dariusz Paczuski is the founder and managing partner of CLG Partners, a five-time global CMO, and a three-time GM with nearly three decades of growth leadership. He has served as CMO at FranklinCovey (NYSE: FC), Globalization Partners (Vista Equity + TDR Capital), EnterpriseDB (Bain Capital + Great Hill Partners), Malwarebytes, and Confiant. He held GM and senior leadership roles at Verizon Media, Yahoo, Microsoft, Telenav, AOL, Netscape, and GE/NBC. He is the creator of the CLG Method (7As, SPARC, PST, and the 360 Brief) and the founder of Rocket Vodka.

  • FranklinCovey (Global CMO, NYSE: FC), Globalization Partners (Global CMO, Vista Equity + TDR Capital), EnterpriseDB (Global CMO, Bain Capital + Great Hill Partners), Malwarebytes (Global CMO, nearly 3x'd 409A valuation), Confiant (Global CMO), Verizon Media / Yahoo (VP Global Brand & Consumer Growth, $178M budget, $7.5B business), Microsoft (Senior Director → GM, Bing/Tellme), Telenav (Global VP & Corporate Officer, Scout, Pay-Per-Drive), AOL (VP Marketing & Product), Netscape (GM Search Products), GE/NBC (Senior Analyst, Financial Management Program), and AIESEC (President & Country Manager).

  • At FranklinCovey: more than doubled closed-won new-logo deals (+116% YoY), generated $1.4M in net-new subscription revenue, and repositioned the brand for the AI era – what the CEO called a 30-year-old problem. At Malwarebytes: nearly 3x'd the 409A valuation in under two years on $200M+ revenue with 56% YoY cloud-customer growth. At Verizon Media: reversed six years of decline across a $7.5B business reaching ~900M people. At EnterpriseDB: 3x'd TAM from $80B to $250B; MQLs +57% at 27% lower cost. At G-P: 4x'd MQL→SQL conversion, hit record quarterly targets.

  • Yes – Dariusz completed the Stanford Executive Program (where SPARC originated), Harvard Business School Executive Education (Transformational Leadership), and the University of Chicago Booth program. He guest-lectured at LMU's MBA program in 2026, presenting the CLG Method. He publishes the CLG Partners newsletter on LinkedIn, covering customer-led growth, the 7As, SPARC, PST, and the 360 Brief. He is originating and producing The Crossing: a Silicon Valley AI Growth Summit (Oslo, March 2027).

  • Born in Poland, raised in Norway. Norwegian National Swim Team and Norwegian Champion. Came to the US on a swim scholarship. Missed the '88 Olympics by 2/100ths in the 400 IM. Still competing – 1st in age group at the 2026 Santa Cruz Sprint Triathlon, 2026 Morgan Hill Tough Sprint, 2025 Napa Valley Alpha Sprint, and 2nd overall at the 2024 Escape from Alcatraz Swim. Board-facing operating experience across public companies (FranklinCovey NYSE: FC, Telenav post-IPO corporate officer) and PE-backed companies (G-P, EDB, Malwarebytes) – quarterly board presentations, director pre-briefings, investor reporting, and SEC-filing accountability. Founder of Rocket Vodka (#1 California vodka, L.A. Spirits Best in Show, SF World Spirits Gold, 100K+ community). Father, husband, coach. Mission: elevate his tribes – their hearts, health, minds, and vibes.

Let's have the conversation.

Whether you're a CEO, a PE operating partner, a board member, or a CMO – if you're sitting on a growth problem that feels stuck, I'd welcome it.

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