The CLG Method™️ – The Complete Picture for Consistent Growth
I created the CLG Method™️ with a singular focus: to amplify brands and accelerate business growth. It does exactly that. It works.
Not in theory. In practice. Across browsers, search engines, mobile apps, connected cars, cybersecurity, cloud, and AI. Across advertising and subscription models. Across B2C and B2B. Born from experimentation and execution at Netscape, Aol, Tellme, Microsoft, Telenav, Yahoo, Verizon, Malwarebytes, EnterpriseDB, Globalization Partners, and FranklinCovey.
Inspired by the athlete’s mindset: dream and visualize, set goals and milestones, plan and practice, create and support your team, experiment and execute, measure and analyze, learn from both wins and losses, seek progress > perfection, grow, celebrate, repeat.
Regardless of customers, category, or competitive conditions – Customer-Led Growth is the only approach I’ve seen consistently deliver the results that matter most. It’s now also augmented and accelerated with AI.
Here’s the complete system.
The enablers
7As – a diagnostic that audits the entire customer journey, stage by stage, to find and remove the friction killing your growth.
SPARC – the operating framework that turns 7As insights into a functioning growth engine. Strategy, People, Alignment, Routines, Culture – built by and for the people inside it.
PST – three words and one formula (LOI – LOE = ROI) that give leadership teams a shared language for making faster, cleaner, more aligned investment decisions.
The 360 Brief – the standing C-suite communication cadence built into SPARC Routines that ensures marketing’s wins are visible, attributed, and defensible — before anyone thinks to question them.
The 90-Day Sprints – all of it, deployed. From audit to action and accomplishments, with your people at the center of every step.
The deliverables – in 90 days
A complete 7As audit and scorecard – friction identified across every stage of the customer journey, by the people who know it best.
A SPARC roadmap – strategy, people, alignment, routines, and culture priorities defined and owned.
A PST investment matrix – clear, aligned decisions on what to preserve, strengthen, and transform, sequenced by LOI – LOE = ROI.
OKRs – aligned across functions and ready to execute.
A 360 Brief cadence – running from day one, so the C-suite sees the work as it happens.
All 100% customized. All built with your people and augmented with AI – not imposed on them.
Why it works when other methods don’t.
Most growth problems aren’t strategy problems. They’re human problems. The CLG Method™️ works because it’s built by the people who live the customer journey every day: executives, employees on the frontline, and everyone in between. People who help build the strategy own it = owned strategy gets executed.
In a world where every competitor has access to the same AI tools, alignment is the differentiator. The CLG Method™️ is the operating system that builds it.
90 days from stalled to moving.
If you’re a CEO, CMO/SVPM, PE operating partner, or board member sitting on stalled or unrealized growth or underperforming marketing investments — I’d welcome the conversation. Connect with me or follow CLG Partners. No form. No funnel. Just a conversation.
– Dariusz Paczuski, Founder & Managing Partner, CLG Partners